Why Mobile App Store Optimization Is Crucial For Your Mobile App Growth?

The app stores have more than 5 million mobile apps, thus getting your app discovered is one of the biggest challenges for you after you’ve finished building the mobile app. So, if you are a business that operates via mobile apps, you really need to formulate your mobile app marketing strategy. In this app store optimization guide, you’ll learn why it is crucial for you to optimize your mobile app for app marketplaces like iOS and Android in 2020.

What is App Store Optimization?
ASO or App Store SEO is the effort towards improving the mobile app search rankings and the exploring visibility within the app marketplaces, with the aim of increasing organic downloads. This practice brings you more app users within your target market, and at a very low user acquisition cost.

The app store optimization process requires a critical understanding of how app stores work, the target user behaviour, the most relevant search queries that the potential users will enter or verbally state to find an app or explore new applications.

Also, the app marketplaces are continuously evolving and it has become vital for you to make your app appear in the Explore/Browse sections. These sections include Similar Apps, Featured Apps, Apps for You and many more. So, in 2020, it would be foolish to associate ASO with just App Store Search Optimization.

In addition to higher ranks and visibility, ASO also focuses on improving your app’s CTR (Click-Through-Rate). Meaning your ASO efforts for the app will convince people to browse your app. Then you’ll have to ensure that your visitors download your app. This part of ASO is known as Conversion Rate Optimization (CRO).

ASO Sometimes Overlaps SEO
There are many differences between App Store Optimization and the traditional Search Engine Optimization, but there are a few overlaps too. When you know what exactly is App Store Optimization, this theory makes perfect sense. You will realise that the App marketplaces such as the Google Play store and iOS store are in fact, a closed site search engine which relies on:

Quick app content discovery
App Indexation
Ranking algorithms, that are based on:
App quality
Relevance
Freshness
Brand value
User’s perceived value (i.e. ratings and reviews, engagement)
These ranking factors might seem familiar to you. After all, they are one of the most important and popular ranking factors for search engine rankings. Like SEO, improving the app’s visibility is an ongoing process and with continuous efforts, your app can stand out in both the Play Store and the App Store.

The Difference between ASO and SEO
The main difference between SEO and ASO is the ranking factors. Also, SEO is utilized for websites whereas ASO is for mobile apps. The ranking factors for search engines (Google Search) includes more than 200 aspects and the list keeps evolving, whereas the list of ranking factors for ASO is comparatively shorter. However, there is less awareness about the key ranking factors for ASO that really matters. The following infographic consists of the crucial ranking factors for ASO, and will also help you understand the comparative differences between SEO and ASO:

Choose A Tax Saving Fixed Deposit

A tax saving fixed deposit is a financial product that is used to avail tax benefits as per IT Act 80 (C). Like any other financial instrument, it comes with merits and limits but overall serves as a great investment tool. Most financial experts recommend including it in your tax investment portfolio.

What are the benefits of this product and why should you choose it? There are two advantages of Tax saving fixed deposits . The first advantage for users is that they can receive tax benefit on their investment based on the tax bracket they fall under. In addition, they earn interest on the investment as well. Though the interest rate varies with each year, the total return on this can range from 18 to 39 percent, based on the combination of tax bracket and interest rate. When added up, it results in a considerable amount of returns.

While the investment range can vary from Rs.100 to Rs.1,00,000, most people choose to invest the amount applicable to their tax bracket. It should be noted, though, that the interest on this investment is taxable. While that may be a disadvantage, balancing it is the fact that you can choose to earn quarterly, monthly or annual interest which can then be re-invested for compounded interest. It is important to understand your investment strategy clearly in order to make the right use of this customization.

You must consider the limitations of this product too. The lock-in period for tax saving fixed deposit is five years. When you compare it with the lock in period for tax saving mutual funds, which is three years, you might not want to invest. These FDs, though, have a unique advantage over mutual funds, which is safety. Mutual funds can be affected by any major economic incidences in the market. From a market crash, recession to bully period, your returns are not assured. At times, it is possible that you may get no returns other than just saving on tax. It is also possible that the value of your investment is considerably depreciated due to lowered NAV. Overall, diversifying your investment portfolio will ensure that you can retain stability.

Another limitation that you should consider is liquidity. A drawback to this is the fact that you cannot get a loan against a tax saving fixed deposit. While this affects your financial state, many financial experts suggest that you diversify your tax investment across all financial instruments, including FDs. This will allow you to enjoy higher liquidity over a period of time.

In the long run, a tax saving fixed deposit offers secure forms of tax investment. You can earn interest and avail tax benefit too. As an investment designed to save taxes, it is efficient and easy to use. As most banks, by and large, offer a similar rate of interest, it is easy for you to find a financial partner for the same. However, it is also best to make sure that you use other tax saving instruments as well.

Opt For The Best Home Loan Rates In India

Financial advisors often tell you that, “there are several important factors for a home loan. Yet none is as important as your home loan interest rates.” The point is pertinent, as these rates impact the total amount of interest as well as the EMIs. Keeping this in mind, it is important to ensure that you have chosen an organization that offers the ideal home loan rates for your loan. Here are a few ideas to help you to get the best housing finance:

Research: With a wealth of home loan information available online, you should conduct a thorough research while identifying the right course of action. You should also ensure that you have a good credit score. Even if it implies that you need to pay off some minor credit card dues or a personal loan before hand, the effort is worth it in the long run. You should also ask questions online as well as to local bankers and financial experts. All this will help you to identify the most receptive housing finance organizations with the best home loan interest rates .

Financial expert: A third party expert can always be consulted for better insights. You can make better decisions with the help of the right expert by your side. It is important not to rush into this decision, though. You should hire one only after your own research is complete. Find one with enough experience and contacts as well. A good financial advisor can also help you to negotiate interest rates efficiently and can serve as the most rewarding benefit of third party services. Most experts can even help you to analyse the terms and conditions related to your loan.

Apply to several organizations: It is important to search for a home loan across nationalized banks, private sector banks and other housing finance companies. Applying in several organizations improves your odds of getting the right home loan offer as quickly as possible. While it may seem like an expensive choice, given that each will charge you non-refundable home loan processing fees, it does speed up the process. As most home loan processes could take about two weeks or so, it’s best to apply simultaneously and save on precious time.

Other factors like the type of interest, the loan tenure and the terms and conditions will affect your loan. With the best possible rate in hand, though, it is much easier to work with other components. While this doesn’t imply that you should ignore other factors, it does mean that you should prioritize all the factors based on your financial situation such as income, assets and liabilities. A good home loan interest rate along with other compatible factors will add up to a good deal for you.