Why Mobile App Store Optimization Is Crucial For Your Mobile App Growth?

The app stores have more than 5 million mobile apps, thus getting your app discovered is one of the biggest challenges for you after you’ve finished building the mobile app. So, if you are a business that operates via mobile apps, you really need to formulate your mobile app marketing strategy. In this app store optimization guide, you’ll learn why it is crucial for you to optimize your mobile app for app marketplaces like iOS and Android in 2020.

What is App Store Optimization?
ASO or App Store SEO is the effort towards improving the mobile app search rankings and the exploring visibility within the app marketplaces, with the aim of increasing organic downloads. This practice brings you more app users within your target market, and at a very low user acquisition cost.

The app store optimization process requires a critical understanding of how app stores work, the target user behaviour, the most relevant search queries that the potential users will enter or verbally state to find an app or explore new applications.

Also, the app marketplaces are continuously evolving and it has become vital for you to make your app appear in the Explore/Browse sections. These sections include Similar Apps, Featured Apps, Apps for You and many more. So, in 2020, it would be foolish to associate ASO with just App Store Search Optimization.

In addition to higher ranks and visibility, ASO also focuses on improving your app’s CTR (Click-Through-Rate). Meaning your ASO efforts for the app will convince people to browse your app. Then you’ll have to ensure that your visitors download your app. This part of ASO is known as Conversion Rate Optimization (CRO).

ASO Sometimes Overlaps SEO
There are many differences between App Store Optimization and the traditional Search Engine Optimization, but there are a few overlaps too. When you know what exactly is App Store Optimization, this theory makes perfect sense. You will realise that the App marketplaces such as the Google Play store and iOS store are in fact, a closed site search engine which relies on:

Quick app content discovery
App Indexation
Ranking algorithms, that are based on:
App quality
Relevance
Freshness
Brand value
User’s perceived value (i.e. ratings and reviews, engagement)
These ranking factors might seem familiar to you. After all, they are one of the most important and popular ranking factors for search engine rankings. Like SEO, improving the app’s visibility is an ongoing process and with continuous efforts, your app can stand out in both the Play Store and the App Store.

The Difference between ASO and SEO
The main difference between SEO and ASO is the ranking factors. Also, SEO is utilized for websites whereas ASO is for mobile apps. The ranking factors for search engines (Google Search) includes more than 200 aspects and the list keeps evolving, whereas the list of ranking factors for ASO is comparatively shorter. However, there is less awareness about the key ranking factors for ASO that really matters. The following infographic consists of the crucial ranking factors for ASO, and will also help you understand the comparative differences between SEO and ASO:

Everything You Need to Know About Oxygen Concentrators!

Recently due to the rapid rise of coronavirus cases in India, there is a huge hit on the efficiency of the healthcare sector. Many hospitals are facing difficulty in providing medical aid to everyone and suggest those who aren’t critical try and self treat at home. In the midst of this chaos, we have seen the sudden rise in the popularity of Oxygen Concentrators. As Covid-19 care essentials have become so necessary we have to adopt using them in our daily lives. Starting from masks, sanitizers, oximeters etc, these have now become part and parcel of our life and living. Similarly, oxygen concentrators thus have become critical in treating breathing problems of Covid patients. Because it is a piece of advanced medical equipment, not much is known about it to the layman. This article is going to answer what oxygen concentrators are, how they work, and the process of getting one for yourself at home.

What is an Oxygen Concentrator?
As the name itself suggests, an Oxygen Concentrator increases or concentrates the amount of oxygen in the surroundings. Our body needs a certain amount of oxygen in order to operate. The ambient air around us is mostly nitrogen with only 21 percent of it being useful oxygen. It is our lungs that filter out the other gases and pass pure oxygen into the bloodstream. The amount of oxygen entering the body is called the oxygen saturation level, and when it starts going below a certain point, loss of bodily functions is seen. You may experience breathlessness, weakness, and these symptoms may also lead to fatal heart attacks or respiratory collapse.

Medical oxygen concentrators are able to take air from the environment and concentrate it to a much greater percentage for the patient to ingest. A highly concentrated dose of oxygen helps lower the burden on the diseased or failing lungs and thus more oxygen is able to be passed into the body to support life functions. The best feature of such oxygen concentrators is that they do not rely on any external resources and only convert the ambient air in our surroundings. These can also be run for long periods of time for several days, without running out.

How do they work?
The basic process of an Oxygen concentrator is to suck in the atmospheric air and to filter out the nitrogen from using various methods, leaving only a highly oxygen-rich gas. Oxygen concentrators can achieve this via two methods.

The first is Pressure Swing Adsorption, where a molecular sieve is used to separate the nitrogen. The air is passed through a sieve that is coated with zeolite. Zeolite is a material that attracts nitrogen particles and sticks to them. This means, as the air keeps passing through the machine, the oxygen keeps passing on, while the nitrogen is stuck to the zeolite particles and is filtered out. It is a very economical and efficient process for home and healthcare applications.

The second method, Membrane Gas Separation, is a very simple method where the air passes through multiple membranes. These membranes are designed on a microscopic level to only let oxygen through. The nitrogen and other gases eventually get filtered out through the membranes after multiple passes.

After the oxygen concentrator has converted the air, we get a constant stream of gas that is 90-95% pure oxygen. This concentrated oxygen can then be supplied to a patient via a breathing mask.

Using an Oxygen Concentrator at home:
If in any unfortunate scenario, one finds that a patient is suffering from low oxygen saturation and has to be isolated at home, based on the severity of their breathing, oxygen concentrators can be used. Oxygen concentrators can be used if the oxygen saturation levels fall up to 85%. Any more than that, then you will have to shift to denser alternatives of oxygen such as liquid medical oxygen.

Having the knowledge of operating an Oxygen concentrator is very important. As hospitals have very limited resources, they have to allocate them to patients who are fatally ill and require intensive care. For those featuring moderate or mild breathing difficulties, all medical professionals are suggesting home treatment. Not only will this act as a form of isolation for the virus to not spread further from the patient, but also lower the caseload of the hospitals.

The process is very simple, first, connect the oxygen concentrator to a source of power and turn it on. Then attach a bottle of distilled water as per the liters of oxygen required. Lastly, you can administer the oxygen to the patient through a nasal cannula or a face mask. Just connect the plugs to the oxygen concentrator and it will automatically start pumping the oxygen through the pipes and into the patient’s respiratory system.

Is Oxygen Concentrator useful for COVID Patients?
This is definitely a very widely asked question. The simple answer to this question is a definite yes. For anyone who starts facing trouble breathing due to COVID-19, it is necessary to provide them the required oxygen, or else the functioning of their body will suffer. The threshold of applying concentrated oxygen is when the oxygen saturation falls below 95%. This kind of fall in oxygen is one of the most common symptoms of Covid and can affect people with various degrees of fatality. Oxygen concentrators can treat patients to a certain extent. However, if in any case, the oxygen falls below 85% you must seek professional medical help at a hospital as oxygen concentrators cannot keep up beyond that point.

How to buy Oxygen Concentrators?
Oxygen concentrators are very high in demand and are also being sold for marked-up prices. Some of the best oxygen concentrators are produced by companies such as Philips Invacare, Inogen, and BPL Medical Technologies. Oxygen concentrators are also available for purchase at medical stores, however, there is a high chance of them running out of stock due to the extremely high demand from homes and hospitals.

In conclusion, oxygen concentrators have become one of the most critical objects right now. Their ability to save the life of COVID-19 patients at a time when the country is afflicted with so many cases makes them a very important medical product for everyone to have in case of emergencies.

Google Stadia Team To Add More than 100 Games This Year – The Next Hint

All the gamers are shocked in the wake of perusing a new post on Google’s people group blog that the stadia team will deliver more than 100 games this year in its cloud gaming administrations. Beforehand, Google has focused on delivering more than 400 games in the forthcoming years. Nonetheless, these 100 that the organization expressed in the blog are Google’s arrangement for the year 2021.

While the blog revealed only nine names. These games incorporate FIFA 21 to be delivered on March seventeenth and analyst/activity RPG title Judgment on April 23rd.

Coming before long is the Shantae: Half-Genie Hero Ultimate Edition and Shantae: Risky’s Revenge – Director’s Cut on February 23rd. A stunning four-player shooter game against mind eating outsiders named It Came from Space and Ate Our Brains is relied upon to be delivered on March 2.

On March 26th, Kaze and the Wild Masks is an exemplary including present day looking pixel workmanship illustrations and 90s platformer components is to be delivered. All these exemplary astonishing games have energized the potential gamers bunch for the forthcoming days.

The last three games among the nine that the blog recorded are required to be named as “coming soon” as it didn’t specify a particular date of delivery.

Google has surely reestablished trust in the gamers in the wake of giving a more critical glance at what the year holds for them. The blog has set off their adrenaline and the games are relied upon to be the best hits.

Google had as of late shut down the Stadia game studio in Montreal and Los Angeles as the organization chose to pull back from first-party games. This was soon after Terraria’s sandbox discharge was dropped and the co-makers Google account was suspended.

Bringing outsider games into the stage is the “best way to building [the service] into a long haul, supportable business” as said by the Stadia VP Phil Harrison.